Launch of the New Global Market Leader

Posted on Apr 3, 2015

April 3, 2015 – Luxembourg, United States

Business Wire India
As of today, LIXIL Water Technology (LWT) came into effect. It is headquartered in Luxembourg and led by David J. Haines, the Chairman and CEO of the Board of GROHE Group S.àr.l., LWToperates across 150 countries, manages two R&D centres of excellence – in Germany and Japan – and manufactures products across 50 production facilities worldwide.
LIXIL Water Technology is part of the LIXIL Corporation that now received all relevant regulatory clearances to commence global operations as four core businesses: LIXIL Water Technology, which is the most global of the four businesses, LIXIL Housing Technology, LIXIL Building Technology and LIXIL Kitchen Technology. This global reorganization will accelerate LIXIL’s globalization and growth efforts.
With its global brands GROHE, American Standard, JOYOU and LIXIL/INAX, LWT commands leading market positions in the most important core markets. It covers the four major sales regions of Japan, EMEA[1], the Americas and Asia; each region has prime responsibility for one of the four LWT brands. LWT’s global sales structure is notably characterised by its diversity, encompassing as it does various brands, various markets, various product categories and various sales channels. This means LIXIL Water Technology can provide its customers with unique, professional complete bathroom solutions. LWT already boasts impressive figures and substantial growth potential.
“One of LIXIL Water Technology’s special strengths lies in pooling our broad-based, proven expertise,” said David J. Haines. “All of the brands in our global business will benefit from this cumulative know-how, giving them the ideal springboard for successful development and growth going forward. At the same time, each brand value will continue to prevail and the brands themselves will remain independent within LWT.”
About LIXIL Corporation
Headquartered in Tokyo, LIXIL Corporation is a global leader in housing and building materials, products and services business. The foundation of LIXIL’s success is our constant investment in technological innovation to improve people’s lives. Drawing on a heritage of over 100 years of technological innovation, LIXIL is grouped into four technology businesses, LIXIL Water Technology (brands include: LIXIL, INAX, GROHE, American Standard, JOYOU, and JAXSON), LIXIL Housing Technology (includes Tostem, Shinnikkei, and TOEX brands, etc.), LIXIL Building Technology (including the Permasteelisa Group) and LIXIL Kitchen Technology. LIXIL Japan Company is the fifth business of the LIXIL Corporation and operates as a customer-focused sales organization with the most comprehensive range of products and services from all four technologies to customers and business partners in Japan. LIXIL produces some of the world’s most fundamental and innovative products and services, and our solutions are an integral part of some of the world’s most iconic and cutting-edge living and working spaces LIXIL brands are present in 150 countries and our businesses employ more than 80,000 people worldwide. LIXIL brings together technology, quality, design and sustainability to enhance people’s lives around the world.
About LIXIL Group Corporation
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation, LIXIL VIVA CORPORATION and LIXIL Housing Research Institute, Ltd. The Group is involved in a broad spectrum of housing-related businesses, ranging from the manufacture and sales of building materials and housing equipment to the operation of home centers and a network of homebuilding franchises, and a comprehensive real estate service. Led by President and CEO Yoshiaki Fujimori, the Group posted 1.6 trillion JPY in consolidated sales in FY March 2014.

For more information about LIXIL Group and LIXIL, please visit:
About GROHE Group
GROHE Group comprises Grohe AG, Hemer,Joyou AG, Hamburg and other subsidiaries in foreign markets. GROHE Group is the world’s leading provider of sanitary fittings.

As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer “Pure FreudeanWasser”.

The GROHE Group employs some 9,000 people on average worldwide (including around 3,400 at Joyou). There are about 2,300 employees working at GROHE in Germany. In 2012, the GROHE Group generated consolidated sales of €1,405 million.

The GROHE Group has nine production plants, of which six are located outside Germany, namely in Portugal, Thailand, Canada and China (Joyou). The company currently generates 85 percent of its sales outside Germany.

In January 2014, the GROHE Group has been taken over by the LIXIL Group and the Development Bank of Japan. The LIXIL Group is a global leader in the building materials and housing equipment industries. GROHE and JOYOU remain independent within the LIXIL Group.
About GROHE India Pvt. Ltd. (GIPL):    
GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG and has completed over nine years of direct operations in India. In this time has acquired a dominant position in the Indian market as one of the largest selling foreign brands. GROHE launched its second Indian ‘GROHE Live! Centre’ in Mumbai in February 2012. This centre is a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of GROHE products, the Live! Centre also showcases the GROHE elements of Quality, Technology and Design. GROHE has been recently awarded with two Good design Japan awards for its innovative products ‘Minta Touch‘ and ‘GROHE Blue mono‘, taking its 2013 tally to an impressive 18 awards. As an organisation, Grohe takes mutual responsibilities very seriously, examples of which can be seen with the successful launch of the Grohe Jal Academy at the Don Bosco Institute. This Academy trains underprivileged individuals to learn plumbing skills that can be utilised towards a lifelong vocation.

[1] Europe, Middle East and Africa

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